amarjeet kaur, yali-cybershield, portfolioyvr, helen siwak, bc business, vancouver, bc, yvr

Amarjeet Kaur: Leading with Vision at the Intersection of Technology and Impact

August 17, 2025

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Amarjeet Kaur, a dynamic CEO and Co-Founder, is an accomplished Cybersecurity Leader, Global Delivery Executive, and Digital Transformation Specialist with over 25 years of experience in the Information and Communication Technology (ICT) industry. She currently spearheads a cybersecurity startup dedicated to developing innovative, AI-driven security solutions that address the evolving digital risks faced by modern...

Amarjeet Kaur, a dynamic CEO and Co-Founder, is an accomplished Cybersecurity Leader, Global Delivery Executive, and Digital Transformation Specialist with over 25 years of experience in the Information and Communication Technology (ICT) industry. She currently spearheads a cybersecurity startup dedicated to developing innovative, AI-driven security solutions that address the evolving digital risks faced by modern enterprises and underserved sectors.

amarjeet kaur, yali-cybershield, portfolioyvr, helen siwak, bc business, vancouver, bc, yvr

As a Global Delivery Executive, Amarjeet has successfully led mission-critical programs and large-scale delivery portfolios for Tier-1 telecom operators and enterprise security clients across multiple geographies. Her expertise spans cybersecurity (SIEM, IAM, VM, AVM, Threat Intelligence, SOAR), cloud and DevOps (Google Cloud, Hybrid Cloud, DevSecOps), data and AI (business intelligence, analytics, automation, AI/ML), and enterprise solutions (digital risk management, infrastructure modernization, compliance enablement).

In her earlier role at Ericsson India Global Services Pvt Ltd, Amarjeet consistently excelled in managing complex, interdependent programs, earning her the Impact Award 2021 for delivering large-scale projects with zero downtime, the Galactic Award 2021 for outstanding leadership, and multiple Customer Excellence and Innovation awards.

Amarjeet holds a Master’s in Computer Applications (MCA), a B.Com. (Hons.) from Delhi University, and a GNIIT diploma in software and professional practice. She is certified in Prince2, ScrumMaster, SAFe Agilist, ITIL, Six Sigma, and other key industry frameworks.

Guided by a mission to bridge the digital divide, Amarjeet continues to leverage her technical acumen and executive leadership to make cybersecurity more accessible, scalable, and impactful for businesses of all sizes.

amarjeet kaur, yali-cybershield, portfolioyvr, helen siwak, bc business, vancouver, bc, yvr

YALI-CYBERSHIELD DRIVEN BY CORE VALUES

Yali-CyberShield is a comprehensive destination for modern cybersecurity solutions, addressing the growing challenges of today’s digital landscape. With cyberattacks causing trillions of dollars in damages annually, businesses across all sectors—not just banks or tech firms—are increasingly vulnerable. Professional services firms, in particular, face immense pressure to safeguard client data, maintain trust, and uphold their reputations.

Operating in the largest managed security services market in the world, valued at $94.5 billion across Canada and the United States Yali-CyberShield is uniquely positioned to meet these critical needs. Their mission is to deliver AI-driven cybersecurity solutions that empower businesses with intelligent, automated, and adaptive digital defences in a cost-effective way.

Guided by our core values—Integrity, Trust, Innovation, and Customer Focus—our vision is to harness the power of AI for a safer digital future.

Yali-CyberShield specializes in Managed Security Services, Compliance Consulting, and Unified Security Solutions, seamlessly integrating and optimizing existing infrastructures.

Our cutting-edge AI-driven products reduce visibility gaps, eliminate technology fragmentation, and enable automated, trustworthy threat responses. Additionally, our data visualization capabilities provide clarity in complex environments, enhancing pattern recognition and facilitating rapid, informed decisions. At Yali-CyberShield, we deliver intelligent cybersecurity for an evolving digital world.

amarjeet kaur, yali-cybershield, portfolioyvr, helen siwak, bc business, vancouver, bc, yvr

IN HER WORDS.

“Entrepreneurship has always been more than an aspiration for me; it is part of my lineage. It runs through my family like a steady current, shaping how we see the world. My father was the first entrepreneur I knew. At an age when most young people were still deciding what they wanted to do, he had already established his first ice cream factory. That factory was just the beginning. As a child, I did not fully understand the numbers or logistics, but I could feel the emotional weight behind every discussion — the pride of a good quarter, the sting of a complaint, and the excitement of trying something new.

As his vision evolved, he ventured into polythene manufacturing. By the time I was a teenager, I had a front‑row seat to the highs and lows of running a business. I was not just an observer; I challenged some of the unsustainable practices he had inherited. It was a small step, but it taught me what it means to drive impact.

WHERE IT ALL BEGAN

Growing up in 1990s India, entrepreneurship did not have the buzz it carries today, but in our house, it was a way of life. Dinner conversations revolved around production delays, new machinery, and creative marketing ideas. My brother and I were encouraged to offer suggestions, help operationally, and find ways to improve things. Whether suggesting more efficient packaging, streamlining inventory, or drafting product labels, we were taught that ideas mattered, no matter our age.

That spirit extended into our community. One of my favourite memories is the Dussehra event my brother and I organized in our neighbourhood park. What began as a casual idea quickly became a full‑scale operation — coordinating logistics, working with local vendors, renting sound systems, arranging food stalls, and managing crowds. The event was a huge success. While turning a profit as teenagers felt rewarding, the bigger lesson was learning how to rally people, adapt when things went wrong, and create something meaningful for others.

Alongside these ventures, my passion for science grew. I was deeply involved in school science fairs, where classrooms became labs for practical, inventive projects. These were more than exercises for applause; they taught me to ask, “What problem needs fixing, and how can I solve it?” That mindset — seeing the world not only as it is but as it could be — has guided everything I have built since.

A SEED TAKES ROOT

While my early experiences grounded me in business fundamentals, my curiosity pulled me toward technology. During my undergraduate years, I became fascinated with computers. What started as casual interest evolved into serious pursuit as I taught myself to code, realizing that software, like entrepreneurship, is about building something from nothing.

This curiosity led to roles at multinational companies like HCL Technologies and later Ericsson, where I spent nearly a decade working in artificial intelligence and cybersecurity. These were more than job titles; they were training grounds. Leading cross‑functional teams across geographies taught me how to collaborate, listen, and lead. But over time, a familiar yearning returned: the desire to build something of my own.

Though I thrived in corporate roles, I craved autonomy — the chance to craft vision, not just execute roadmaps. That turning point came one evening over dinner with friends from different domains. What began as venting became brainstorming, and we uncovered a glaring truth: artificial intelligence was rapidly reshaping cybersecurity threats, yet small and medium‑sized enterprises remained defenceless, trapped between overpriced tools and overwhelming complexity.

amarjeet kaur, yali-cybershield, portfolioyvr, helen siwak, bc business, vancouver, bc, yvr

FROM SPARK TO REALITY

The first step was grounding our vision in reality. Cybersecurity threats, especially AI‑driven attacks, are evolving faster than most businesses can manage. Conversations with founders, NGO leaders, and tech professionals revealed that existing tools were too complex, fragmented, or costly. They wanted simplicity, automation, and peace of mind.

In that moment, Yali‑CyberShield was conceived — not from a business plan, but from shared frustration and a desire to solve a real problem. We envisioned a unified, AI‑powered platform to democratize enterprise‑grade cybersecurity for smaller businesses.

We started small: late‑night calls, whiteboard sketches, and market validation surveys. Turning vision into product was far from easy. Transitioning from corporate to startup meant doing ten things at once with little support. It was humbling yet liberating, teaching me to embrace discomfort and focus on validating one step at a time.

Wearing many hats quickly became the norm — from product management to compliance and team coordination. Prioritization was essential. We built a simple roadmap, set weekly goals, and let go of what did not matter. I also assembled a cross‑functional team to complement my cybersecurity expertise, focusing on growth, operations, and partnerships. Together, we mapped a disciplined MVP with three core modules: AI‑powered threat detection, simplified compliance tracking, and actionable alerts for non‑technical users.

Imposter syndrome hit hard as I shifted from corporate leader to founder seeking trust. Mentorship, accelerator programs, and seasoned entrepreneurs reminded me that expertise evolves through adaptability. I leaned on their guidance, joined founder communities, and built a strong peer network to refine strategies and avoid costly missteps.

We learned that building in a fast‑moving field requires constant iteration. Cybersecurity changes hourly, and artificial intelligence evolves even faster. We prioritized creating a stable, secure, and user‑friendly product — simplifying workflows, iterating based on feedback, and pivoting when needed. We scrapped wireframes, renamed features, and redesigned our roadmap to ensure real value for users. Progress over perfection became our mantra, and resilience — not just technical expertise — kept us executing through setbacks.

Building Yali‑CyberShield also required personal sacrifices. Late‑night calls across time zones, working weekends, and skipping social events became routine. I traded rest for pitch decks, wireframes, and grant applications. Leaving a steady paycheck meant evaluating every expense as an investment, learning to live lean and spend intentionally. These sacrifices reshaped me. I became more deliberate with my time, worked smarter, and embraced purposeful sacrifice as a path to resilience.

The first real moment of clarity came during a call with a director from a small nonprofit in Canada. Her organization handled highly sensitive data but had zero cybersecurity policies, no IT team, and no backup plan. When I asked what she would do if her systems were breached, she paused and said, “Honestly, I would not even know where to start.” That sentence changed everything.

Weeks later, another pivotal moment came. A SaaS founder told me after seeing our prototype, “This is exactly the kind of tool we wish we had during our last compliance audit.” It was our first validation that this was not theoretical — it was desperately needed.

Just then, Canadian government initiatives provided an unexpected springboard. What began as a personal mission suddenly felt backed by national momentum. Canada’s revamped cyber framework, driven by Bill C‑26, the reintroduced Bill C‑8, and the 2025 National Cyber Security Strategy, created major opportunities for agile startups. For Yali‑CyberShield, this convergence means funding access, marquee contracts, and a role in co‑designing Canada’s secure digital future.

LIFE LESSONS LEARNED

Entrepreneurship has taught me that support is not a luxury — it is strategy. It sharpens decisions, prevents costly mistakes, and keeps you grounded. I have learned to ask questions, seek mentors, and learn faster than I fail. Build with purpose, not just for product‑market fit — your product may pivot, but your purpose should ground you.

I no longer define success by user growth or media buzz but by persistence, impact, and the ability to build with integrity. I protect my energy like equity, setting boundaries, celebrating small wins, and staying human. And I start before I am ready. The best things I have built began when I was unprepared but willing to take the first step.

A MISSION DEFINED

At Yali‑CyberShield, our mission is simple yet ambitious: to simplify and democratize cybersecurity and compliance for startups and growing businesses. In an AI‑driven world where threats evolve rapidly, lean teams are often left behind, juggling complex compliance requirements and costly enterprise‑grade tools that were never designed for them.

Our platform addresses this gap — a smart, accessible cybersecurity and compliance engine that supports SOC2, ISO 27001, and PCI‑DSS. With intuitive workflows, real‑time risk dashboards, and AI‑driven threat insights, Yali‑CyberShield delivers enterprise‑level protection without enterprise overhead.

READY TO SCALE

We are seeking a Canadian‑based Sales and Partnership Lead to drive North American traction and expand our pipeline of early adopters. We are also inviting startups preparing for SOC2 or ISO to join our early access program with lifetime discounted pricing and dedicated support. Lastly, we welcome advisors with North American compliance expertise to help us accelerate our mission.

By the end of 2025, our goal is to become the go‑to cybersecurity and compliance platform for early‑ and growth‑stage startups across North America, with 100+ active customers and strategic partnerships with incubators, legal firms, and accelerators.

By 2026, we want to be more than a tool — we want to be a movement. Our mission is to level the playing field: giving small teams big capabilities, reducing audit prep from months to hours, and helping non‑technical founders build trust with enterprise buyers.

Our purpose is clear: to make cybersecurity intuitive, lower the barrier to compliance, and foster a culture of proactive, values‑driven security for the next generation of builders. By 2026, we will launch our Security for Startups Fellowship, host cyber literacy workshops with universities, and grow a diverse team that reflects the inclusivity we champion.

Our mission is bigger than software. If we can help even one brilliant idea reach the world faster because their security was in our hands, we will have succeeded.”

Author Profile

Helen Siwak: Helen Siwak is the founder of EcoLuxLuv Marketing & Communications Inc and publisher of Folio.YVR Luxury Lifestyle Magazine and PORTFOLIOY.YVR Business & Entrepreneurs Magazine. She is a prolific content creator, consultant, and marketing and media strategist within the ecoluxury lifestyle niche. Post-pandemic, she has worked with many small to mid-sized plant-based/vegan brands to build their digital foundations and strategize content creation and business development. Helen is the west coast correspondent to Canada’s top-read industry magazine Retail-Insider, holds a vast freelance portfolio, and consults with many of the world’s luxury heritage brands. Always seeking new opportunities and challenges, you can email her at helen@ecoluxluv.com.