Lyndsay Malchuk’s journey through the world of marketing did not begin in a boardroom, it began with instinct, curiosity, and a deep understanding of human connection. Straight out of high school, while many were still deciding what to do next, Lyndsay jumped headfirst into the world of marketing. Her early years were spent learning the mechanics, campaign strategy, consumer behavior, and the art of persuasion, but what set her apart then, as it still does now, was an unteachable sense for why people buy, believe, and belong.
She formalized that foundation at Capilano College (now Capilano University), where she sharpened her skills in communication and media. But it was her time at Red Academy, immersed in digital marketing, where her trajectory shifted into high gear. There, she worked hands-on with real-world clients, from professional soccer teams to financial lenders, gaining invaluable experience across industries. That early versatility set the tone for what would become a dynamic and multi-sector career.
But the path was not linear. Lyndsay followed a calling that led her in front of the camera, as an actor, host, and storyteller. Those years spent on set sharpened a rare skill: the ability to connect emotionally, quickly, and authentically. She did not just perform, she felt, and more importantly, she made audiences feel something too. This was not just acting, it was market research in its rawest, most human form.
Eventually, that creative instinct looped back into marketing, but this time, the landscape had changed. Digital platforms had taken over, attention spans had shrunk, and brands were no longer just products, they were personalities. It was here that Lyndsay’s hybrid experience became her greatest asset. She understood brand like a marketer, voice like a writer, and presence like a performer.
Today, Lyndsay stands at the intersection of business and storytelling as a global on-camera capital markets reporter, bringing clarity and energy to complex financial narratives. Whether she is breaking down market moves, interviewing CEOs, or uncovering the deeper currents shaping today’s economy, she does it all with trademark poise and depth.
She currently works closely on-camera with publicly traded CEOs across a multitude of sectors, including mining, technology, medical innovation, and cryptocurrency, blending insight, accessibility, and emotional intelligence into every exchange.
At the core of it all is a simple but transformative belief: brands that make people feel, win. Whether she is hosting market conversations, shaping narratives for growth-stage companies, or helping leaders find their voice, Lyndsay brings polish and real connection to every interaction.
Her career is proof that the best marketers, and the best reporters are not just strategic. They are empathetic, intuitive, and fiercely human. And Lyndsay Malchuk is all of that—on-camera and off.
IN HER WORDS.
“My entrepreneurial instinct was sparked remarkably early. I was no more than ten years old when I found myself sitting in my Uncle Ed’s office, one of my greatest role models, perched above the gleaming showroom of his dealership. He turned to me and asked, “Lyndsay, what do you want to do when you grow up?” I responded without hesitation, “I want to run a company. A big one.” He paused and followed up with a question that would shape my entire trajectory, “And how do you plan to do that?” I glanced around, absorbed the energy of the space, and said, “By listening to what people need, and building a company around that. I want to lead a business filled with people who also listen.” That moment became a personal manifesto. Not long after, I began laying the groundwork for my very first venture. It was the beginning of a journey fueled by intuition, empathy, and a deep commitment to human connection, values that remain at the center of everything I do today.
The first venture I brought to life was a neighborhood dog-walking business that I started with a childhood friend in sixth grade. We hand-crafted flyers, delivered them door to door, and within weeks, we had a steady clientele, eight dogs, twice a week, twenty dollars an hour. At the time, it was simple. People needed help, and we were eager to step in. But beneath the surface, the real lesson began to crystallize. If you listen to what people need and respond with integrity, you can create something meaningful. That idea would become a lifelong cornerstone for me.
As our schoolwork and home responsibilities inevitably took priority, the business faded, but the experience taught me something powerful. Consistency is non-negotiable. You must show up with the same energy and commitment when things are difficult as you do when they are easy. You have to keep listening, keep adjusting, and above all, stay present. That early lesson has stayed with me in every stage of my professional life.
In my early twenties, I launched an image consulting and event planning firm. I was driven, creative, and full of vision. But one of my earliest, and humblest, lessons came from a decision to build the website myself. It was an ambitious attempt that quickly revealed a blind spot. The technical side of the business was simply not my strength. The end product failed to convey the brand’s tone, presence, or message. That misstep became a pivotal turning point. It taught me that self-awareness is one of the most important traits an entrepreneur can develop. You cannot be exceptional at everything, and you should not try to be. The smartest leaders are the ones who recognize their limitations and invite collaboration where it is needed. That lesson of staying in your lane and allowing others to shine in theirs has shaped how I operate to this day.
Over time, my journey has evolved from building brands behind the scenes to telling powerful stories in front of the camera on a global stage. I now travel the world as a capital markets reporter, speaking with visionary CEOs, change-makers, and entrepreneurs across every sector, from mining and technology to medicine and cryptocurrency. The greatest gift in this evolution has been the opportunity to sit across from these individuals and give them something truly meaningful: a platform. A chance to tell their story with passion, with grit, and often, with hope.
One of the most profound lessons I have learned is that emotional intelligence is essential to everything. You must listen, not to respond, but to truly understand. Whether I am interviewing a global executive, strategizing with a founder, or helping a company refine its message, the ability to be fully present is what drives connection and builds trust. Authenticity cannot be manufactured. It has to be felt.
What continues to shape my path is not just the stories I tell, but the privilege of being allowed into them. Every conversation is a reminder that success is not defined by scale alone, it is defined by meaning, impact, and how deeply we allow ourselves to connect with others.”
Author Profile
- Helen Siwak is the founder of EcoLuxLuv Marketing & Communications Inc and publisher of Folio.YVR Luxury Lifestyle Magazine and PORTFOLIOY.YVR Business & Entrepreneurs Magazine. She is a prolific content creator, consultant, and marketing and media strategist within the ecoluxury lifestyle niche. Post-pandemic, she has worked with many small to mid-sized plant-based/vegan brands to build their digital foundations and strategize content creation and business development. Helen is the west coast correspondent to Canada’s top-read industry magazine Retail-Insider, holds a vast freelance portfolio, and consults with many of the world’s luxury heritage brands. Always seeking new opportunities and challenges, you can email her at helen@ecoluxluv.com.
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