brittney ashley, creative dynamics virtual services, victoria, bc, portfolioyvr, helen siwak, canadian business, entrepreneurism

Brittney Ashley: Redefining Sustainable Entrepreneurship Through Creative Dynamics Virtual Services

Brittney Ashley is a certified business coach, imposter syndrome coach, and Trauma of Money Certified Practitioner based in Victoria, BC. With a Bachelor of Business Administration in Marketing Communications and a rich background in technology and tourism/hospitality, she brings a wealth of experience to her role as founder and owner of Creative Dynamics Virtual Services.

brittney ashley, creative dynamics virtual services, victoria, bc, portfolioyvr, helen siwak, canadian business, entrepreneurism

A proud Métis entrepreneur, Brittney is passionate about empowering women, moms, and entrepreneurs to build values-driven businesses where everyone belongs. As someone with ADHD and dyslexia, she is a vocal advocate for neurodiversity in business, believing that differences are strengths, not barriers.”

Brittney’s coaching style is both heart-centred and strategic, rooted in empathy, authenticity, and trauma-informed practices. She hosts Breaking Norms, Building Dreams, a global radio show with over 200,000 listeners, where she shares insights and inspiring stories to support entrepreneurs worldwide. Her blend of certifications enables her to address both mindset and operational challenges, providing holistic support that drives real results.

In 2024, Brittney was voted Top Coach in Victoria, BC, and nominated for the 33rd annual RBC Canadian Women Entrepreneur Awards. Through Creative Dynamics, she champions a new standard for entrepreneurship, balancing strategy, well-being, and meaningful success for all.

Creative Dynamics Virtual Services is an award-winning, Métis- and women-owned agency based in Victoria, BC, founded by Brittney Ashley. Inspired by her own journey as a mom seeking meaningful, flexible work, Brittney started Creative Dynamics to help entrepreneurs and business owners across Canada and the United States scale with clarity, confidence, and community.

brittney ashley, creative dynamics virtual services, victoria, bc, portfolioyvr, helen siwak, canadian business, entrepreneurism

THE BUSINESS – Creative Dynamics Virtual Services.

At Creative Dynamics, the team believes you can do anything, but not everything. Their trauma-informed, neurodiverse-friendly approach means they do not just support businesses, they support the humans behind them. As a full-service marketing and business support agency, they offer both hands-on implementation and high-level strategy, including full-service marketing and brand strategy, online business management and project management, systems, operations, and backend support, as well as coaching, consulting, and virtual assistance.

Grounded in lived experience and backed by certifications in business coaching, imposter syndrome coaching, and Trauma of Money practices, their work is inclusive, values-driven, and deeply personalized. Clients trust them as long-term partners who strategize, implement, and optimize for sustainable growth and well-being. Creative Dynamics is proud to be recognized for leadership and innovation in business support, setting a new standard for collaborative, client-focused service across North America.

IN HER WORDS.

“I first became aware of my entrepreneurial drive during early motherhood, when I was searching for work that felt meaningful while still allowing flexibility as I raised young children. The defining moment came as I noticed capable, ambitious parents quietly putting their goals on hold for their families. Supporting mothers in finding remote work, and watching their confidence and optimism return, shifted everything for me. Motherhood reshaped my ambition into something deeper: building opportunity, stability, and possibility for parents and entrepreneurs seeking balance and purpose.

EARLY INSTINCTS

In hindsight, leadership and initiative appeared early in my life. As a teenager, I started a dog-sitting business, learning firsthand how to recognize needs and create practical solutions. Even earlier, in grade eight, I persuaded classmates to collaborate on a project I was struggling with, earning a B and my teacher’s recognition for bringing people together. That experience introduced me to the value of teamwork, adaptability, and leveraging individual strengths.

brittney ashley, creative dynamics virtual services, victoria, bc, portfolioyvr, helen siwak, canadian business, entrepreneurism

AUTHENTIC MOMENTS

One Creative Dynamics experience continues to define entrepreneurship as a parent. During a client call, my toddler unexpectedly appeared, clutching a half-eaten granola bar and demanding attention. After an initial moment of panic, I chose to laugh and include the client in the reality of the moment. They responded with laughter and their own work-from-home parenting story. That shared exchange created trust far more effectively than any rehearsed presentation. It reinforced that professionalism is rooted in authenticity, not perfection, and clarified that my ideal clients value honesty, flexibility, and genuine connection.

EVOLVING PATH

My entrepreneurial path has unfolded in unexpected ways. What began as a side project supporting mothers working remotely has grown into Creative Dynamics, now serving entrepreneurs throughout Canada and the United States. In the early stages, I carried every role and faced burnout, self-doubt, guilt, and impostor syndrome. The shift came when I recognized that growth did not require doing everything alone. Building a team and embracing collaboration allowed the business to expand with intention. Creative Dynamics launched in 2018, and the loss of my stepfather in 2019 reinforced that waiting was not an option. I chose to fully commit to building a purpose-led business.

RESILIENT SACRIFICE

Creating Creative Dynamics required stepping away from the predictability of a traditional career while running a business alongside my children. My days often felt mentally overloaded, filled with competing priorities. I gave up late nights out, social commitments, and personal time, while navigating uncertainty and self-doubt. With no nanny and only part-time daycare, clarity came through prioritization. My children, values, and long-term vision guided every decision. These sacrifices strengthened my resilience, deepened empathy, and shaped how I lead, emphasizing boundaries, systems, and compassion.

brittney ashley, creative dynamics virtual services, victoria, bc, portfolioyvr, helen siwak, canadian business, entrepreneurism

ALIGNMENT SIGNS

My most meaningful breakthroughs came through consistent alignment rather than singular events. I invested in my team, refined service offerings, and focused on personal development through coaching. One moment that stayed with me was a client sharing that our work positively affected both their business and family life. On a particularly challenging day, I quietly told myself that if the car ahead of me at Tim Hortons did not cover my coffee, I would reconsider everything. They did. That small act felt like reassurance, reminding me that encouragement often appears when we remain open to it.

SHARED STRENGTH

One of my most impactful mentorship experiences came during a demanding client project when I felt completely stalled. A trusted associate offered not only expertise, but a safe, judgment-free environment to work through the challenge. That support reinforced the truth that meaningful work is never built in isolation.

Equally grounding is my husband, my steady support system, along with my team, including Adriana Fierastrau of Ontario Assistant. Together, we celebrate progress, work through challenges, and maintain momentum. These relationships continue to demonstrate that growth is rooted in collaboration and community.

PEOPLE FIRST

From the beginning, I approached Creative Dynamics differently by prioritizing team-building before expansion. My vision was a sustainable, values-led business supported by the right people from the outset. Early investments in systems, workflows, and clear communication established a strong foundation. Focusing on culture and shared values allowed growth to occur without sacrificing integrity or care.

FUTURE FOCUSED

As I look toward 2026, I am committed to challenging outdated business norms, particularly for parents, women, and neurodivergent leaders. Hustle culture and burnout-driven success models no longer reflect how meaningful businesses should operate.

My mission is to support service-based entrepreneurs who are ready to move beyond constant busyness and into thoughtful, ongoing partnerships through retainer-based OBM and marketing support, strategic leadership, and trusted teams that grow alongside them.

In the year ahead, I am focused on welcoming three to five new retainer clients seeking sustainable growth without burnout, while continuing to build people-first business models. I am also actively seeking aligned strategic partners and sponsors who share a commitment to trauma-informed, parent-supportive practices, allowing for broader impact.

Through Breaking Norms, Building Dreams, and its global audience exceeding 200,000 listeners, I continue to create space for voices that challenge outdated definitions of success and inspire meaningful change.

If you are a business owner, collaborator, or thought leader ready to reimagine what success can look like, I welcome you into this next chapter.”

Connect with Brittney Ashley & Creative Dynamics Virtual Services:

Website: https://creativedynamicsva.com/

Instagram: https://www.instagram.com/creativedynamicsva/

Photography by Stef Fournier: https://steffournier.com/branding-photography

Author Profile

Helen Siwak, Collaborator: This story is created in collaboration between Helen Siwak and the featured subject. As the founder and publisher of Portfolio.YVR Business & Entrepreneurs Magazine, Helen works closely with entrepreneurs to share their paths of innovation, resilience, and growth. Each story in this series is co-developed through interviews and first-person insights, blending authentic voices with Helen’s editorial expertise to highlight the remarkable individuals shaping British Columbia’s business landscape.