Emma Hull is rewriting the script on what it means to be successful. She worked her way to the top in her corporate career, lived in a big lakefront home, had boats and cars galore, but she wasn’t happy. In her mid 40s she realized she had spent her life chasing someone else’s dream. So, in the middle of the pandemic, she made the bold decision to tear her life down to the studs and rebuild it in a way that is uniquely and unapologetically hers.
She now defines success not by the number of cars in the driveway or zeros on her income, rather by the time and space to prioritize her mental health, and the freedom to do what she wants, when she wants. Since Emma quit collecting material wealth and ex-husbands, and gave herself permission to put herself first, to live life untethered, her transformation has been astronomic.
When she began to visualize, then create her version of a life untethered she was released from decades of depression, anxiety, and people pleasing. Emma exudes confidence, joy and an infectious, inspiring energy. She knows first hand the power of believing in yourself, and she is on a mission to show other women that you don’t have to settle or compromise anymore.

THE BUSINESS.
Life Untethered Coaching is built on one core belief: “You are a beautiful, powerful Goddess, and you can have anything you desire.” This unshakeable self-love is the foundation of everything. Women need to stop putting everyone else first and start choosing themselves. Self-love is a quiet act of rebellion against the system that tells us to sit down, be quiet and wait our turn.
Emma’s coaching is an extension of the work that she herself has done. She deals in reality, not theory, because she has walked through the fire and emerged like a phoenix from the flames. She is living proof that anything is possible, and it’s never too late to go after your dream.
The work always starts with a question: what are you looking to change? From there Emma gently tugs at the tread, untangling the stories behind the rules you have written. With her loving support you get to understand what actually makes you happy on a cellular level, then create a plan to bring more of that to your life. She teaches you how to rewire your brain and your nervous system to become the version of yourself you’ve always wanted to be.
Life Untethered offers women multiple touchpoints to begin their transformation. From one-to-one coaching to group programs, one-hour workshops to week-long retreats. Some women are making small changes. Others are making big ones, including divorce, career pivots, empty nests, and identity resets. Emma calls it making the midlife crisis fun.
At the heart of her work is intention. The work she teaches is about understanding what is important to you and why, knowing yourself so deeply that you can tune out the noise and stay focused on your goals. That is why it sticks.

IN HER WORDS.
“Recognizing my entrepreneurial spirit was not a grand revelation. It was born out of necessity. When I left my marriage, my career, and my home, I had no idea how I was going to make it work. I only knew that I had to do something radically different. I had been selling my soul for the illusion of security, and I refused to continue.
Before I could redefine my reality, I had to stop and clarify what I wanted. Over the years, as I had morphed into the good wife, I lost sight of what mattered to me and let go of the things that brought me joy. I spent time journaling and meditating on what my dream life might look like. I allowed myself to imagine a life with space to exercise, journal, and enjoy my coffee before work, to travel freely, and to live without walking on eggshells or justifying my needs.
The aspect of my career I had most enjoyed was coaching and mentoring people who wanted to improve themselves. Watching shifts happen in real time, witnessing clarity and confidence emerge, those moments of realization were always my favourite part. I saw that while strategy mattered, transformation happened when people felt seen and supported. Life Untethered was born from the desire to focus exclusively on that work, without dilution or compromise.
EARLY CONFIRMATIONS
There have been many memorable early business experiences and true pinch-me moments. Hosting a sold-out retreat at Sparkling Hill Resort was a definite high. It was meaningful to watch my clients step into their Goddess Era alongside me, surrounded by the energy of the space.
Speaking at the Women in Business dinner was another defining experience. Standing on stage, looking out at more than a hundred women gathered in one room, feeling the collective energy of celebration and support, was powerful. There was a shared sense of recognition, a knowing of what happens when women gather with intention. It felt expansive, affirming, and grounding all at once.
Being invited to lead a week-long off-grid retreat in the Yukon still amazes me. Appearing on television every month and sharing my message with people I will never meet was another quiet confirmation. These moments reinforced that this was real. I built this. I am doing this. I am being paid to do work I love while making a meaningful difference, and that combination continues to fuel my commitment.
GROWTH THROUGH CHANGE
My work is largely online, and the pandemic challenged the belief that professional support required physical presence. Women realized they could work with me from anywhere in the world, without geography limiting access. That shift allows me to work globally while maintaining depth and connection.
Entrepreneurship, like life, is not linear. It is full of challenges, pivots, and moments when things do not go according to plan. What sets entrepreneurs apart is the willingness to stay creative, adapt, and avoid taking setbacks personally.

STRATEGY AND TOOLS
Embracing AI as a brainstorming partner has been a game changer. I use it to challenge my thinking, explore ideas, and sanity-check concepts before moving them forward. I value its lack of ego and limitless creativity.
Mindset is the most powerful tool in my kit. That means consciously cultivating the most appropriate attitude for each situation. Honouring feminine energy keeps me aligned with my business values. When things do not go as planned, I allow myself to feel disappointment and process emotions rather than suppressing them. Once that work is complete, I step into my masculine, project manager energy to evaluate, analyze, and reengineer.
EXPANDING IMPACT
Life Untethered Coaching has grown through multiple ventures, all rooted in the same question: how can I change more lives? One-on-one coaching remains the foundation of my work. I value the intimacy, depth, and long-term relationships formed while walking alongside women through transformation. The nature of this work, however, limits how many women I can support at one time, requiring creative approaches to scale.
That limitation inspired my self-help workbook, Your Goddess Era. After witnessing countless transformations, I wanted to make these tools accessible to a wider audience. The book offers practical strategies women can implement immediately. As more women release societal expectations, collective change follows, often extending far beyond the individual.
The Redo You podcast became another way to connect with women through honest conversation and storytelling. Offering it on YouTube allows people to feel the energy behind the message. Retreats have been equally powerful, offering transformation through shared experience and presence.
LIVING UNTETHERED
The sacrifices I have made do not feel like sacrifices. Living untethered means being my own best client. I practice what I teach, which sometimes requires sitting with discomfort in pursuit of growth.
As a solopreneur, if I do not work on my business, there is no business. I am willing to miss snowboarding on a powder day or work evenings while overseas to support my clients. Some days are long, but they are balanced with spacious weekends.
I have built my business to allow extended travel. In 2025, I spent two months in Portugal and Spain walking the Camino de Santiago. In 2026, I will spend seventy days in the wilderness walking Canada’s Great Divide Trail.
I chose to sacrifice the financial security of a double income and live alone because I value my sanity and integrity. Releasing the mono-normative narrative opened a world of polyamory and kink, where I have grown more than in any previous relationship. Everything in life has a price, and I am receiving full value.
CERTAINTY CHOSEN
The moment I knew my business would succeed was not tied to a deal or external validation. It was a conscious decision. I chose to believe my success was inevitable. That belief is central to my work with clients: using the mind as a tool that supports the life being built.
I have “my success is inevitable” tattooed on my forearm. When doubt arises, I look down and remind myself. This is happening. Helping women transform their lives and step into confidence fills the world with more freedom, possibility, and joy. That work does not fail.
ADVICE FOR FOUNDERS
Mentorship has been integral to my success. Throughout my corporate career, I had mentors who believed in me, recognized my potential early, and encouraged me to step forward. Today, my support network is intentional. I surround myself with people who inspire me, and elevate me.
The advice I offer aspiring entrepreneurs is simple: do it anyway. Procrastination and perfectionism are the enemy. Let it be messy. Let it be imperfect. Start. Nothing we rely on every day was perfect in its first version – from the light bulb to the iPhone. Everything evolves through having a dream and taking action.
Have a vision and pursue it, but remain open to change. Pivot. Refine. Learn as you go. The people who succeed are not those with the best ideas, but those who continue showing up.
You are the keeper of your energy, do not give it away to people who drain you, choose your circle wisely. If the voices around you doubt your dream, replace them with voices that believe in you. Find mentors. Work with a coach. And if you are waiting for permission, this is it. Go.”
Connect with Emma Hull & Life Untethered Coaching:
Website: https://www.lifeuntethered.com/
Instagram: https://www.instagram.com/thelifeuntethered/
Author Profile

- This story is created in collaboration between Helen Siwak and the featured subject. As the founder and publisher of Portfolio.YVR Business & Entrepreneurs Magazine, Helen works closely with entrepreneurs to share their paths of innovation, resilience, and growth. Each story in this series is co-developed through interviews and first-person insights, blending authentic voices with Helen’s editorial expertise to highlight the remarkable individuals shaping British Columbia’s business landscape.
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