Aeryon Ashlie & Aeryon Wellness: Redefining Women’s Health Through Science and Strength

Aeryon Ashlie is a nutritionist, wellness expert, keynote speaker, and number one bestselling author many times over.

She is the founder of Aeryon Wellness Supplements, a 100 percent women-owned Canadian brand redefining women’s health through science-backed, transparent innovation.

With nearly two decades of experience, she has built a trusted platform spanning product innovation, national media, and a highly engaged digital community where she inspires women to lift heavier, age powerfully, and take ownership of their health.

Aeryon is based in Vancouver, British Columbia, where she lives with her daughter and their labradoodle, continuing to lead a movement rooted in strength, longevity, and unapologetic self-leadership.

Her work champions evidence-informed wellness, disciplined training, and a mindset that encourages women to reclaim vitality, resilience, confidence, and authority.

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THE BUSINESS.

Founded in 2019, Aeryon Wellness was created to redefine how women experience their health. With a mission to empower women with holistic health, the company supports women at every stage of life with science-backed, transparent, and thoughtfully formulated supplements designed to nourish the mind, body, and spirit.

Proudly 100 percent women-owned and Canadian, Aeryon Wellness develops Health Canada-approved formulations that address real hormonal and lifestyle needs, from PMS and perimenopause to sleep, metabolism, stress, PCOS, gut health, and post-birth control support.

Every ingredient is carefully selected based on current research, with no proprietary blends and full transparency. The company believes supplements should do more than sit on a shelf.

Each product includes a unique QR code linking to educational resources, meal plans, workouts, and wellness strategies, because sustainable health requires more than a capsule.

At Aeryon Wellness, the team does not just create supplements. They create tools that help women age powerfully, feel strong in their bodies, and confidently take ownership of their well-being.

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IN HER WORDS.

“My entrepreneurial spirit surfaced long before I knew the word for it. As a child, I turned our kitchen into a miniature shop, setting up a till on the counter and convincing my brothers to buy groceries from the cupboards. That instinct carried into adulthood.

At 21 years old, I launched my first business, the Hot Flex smoothie bar, and by 25, opened a holistic pet supply store called Pharaohs. Even in my corporate career, I chose 100 percent commission-based roles, always treating my work as my own business.

There was not one defining moment, it has always been how I am wired. I have never waited for opportunity; I have created it. My first big idea was rooted in fitness. I walked into a gym for the first time at 14, and I was hooked, not just on training, but on the discipline, confidence, and community it created.

In my early 20s, I saw a gap. People were finishing intense workouts with limited ways to refuel. I co-founded smoothie and supplement pro shops inside fitness centres to provide convenient, high-quality nutrition where it was needed most. One location quickly grew to three. Building those businesses taught me how to scale operations, manage teams, build partnerships, and oversee inventory and finances.

When you are young, excitement often leads the way. What I learned early on is that clarity around roles, financial expectations, and long-term vision is critical.

A business can survive market challenges, but leadership misalignment is far harder to navigate. It was one of the first times I risked real money, and it shaped how I approach partnerships today. The lesson was simple: be intentional about who you build with. Talent matters. Capital matters. Alignment matters.

I have always been extremely action-oriented. When I see an opportunity, my instinct is to move quickly. That bias toward action has created momentum in my career, opening doors, building businesses, and helping me capitalize on opportunities others might hesitate on.

Over time, however, I have learned that speed is not always strategy. One of my greatest lessons as an entrepreneur has been learning to pause to take a breath.”

“To ask myself, what is the next best move, not just the fastest one? That small shift has changed everything. Acting quickly can create opportunity. Acting too quickly can create unnecessary friction. Entrepreneurship is really about finding the balance between bold action and thoughtful restraint. And setbacks? They are constant. Even this week, there were challenges. That is the nature of building something meaningful. The resilience comes from not personalizing the setback but instead asking, what is the solution? How do we move forward? You do not avoid obstacles as an entrepreneur. You build the muscle to navigate them.

I have been involved in multiple ventures, and each one shaped the entrepreneur I am today. I co-founded pro shops inside fitness centres, we scaled to multiple locations, but after dissolving the partnership, I exited and took a financial loss. It was a defining lesson in alignment, ownership, and the importance of choosing business partners wisely.

After that I co-owned a pet supply store with my brothers. We eventually sold the business, but that chapter was transformative.

It strengthened our relationship and, operationally, it taught me the true power of margin. Revenue alone does not sustain a business; disciplined pricing, overhead management, and understanding profitability do. That lesson has stayed with me ever since.

Multiple experience instilled a deep sense of accountability and performance-driven thinking. Each chapter closed differently, through loss, sale, or transition, but every one prepared me for what I am building now.

Entrepreneurship demands pieces of you. And when you are a mother, those pieces come from the same place.

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The greatest sacrifice in pursuing my dream has not been mine alone, it has been my daughter’s. Building a business requires time, energy, travel, late nights, and mental bandwidth. There have been seminars, trade shows, long workdays, and moments where I was not fully present because I was building something bigger than myself. My daughter has not always had 100 percent of me, and that is the guilt I sit with.

Balancing personal and professional life has not meant perfect equality; it has meant integration. I have involved her where I can. I have shown her what it looks like to build something from nothing. I have let her see the hard work, the setbacks, the resilience. My hope is that what she is witnessing is not absence, but example. The sacrifice has shaped me into a more intentional leader and a more present mother when I am home.”

“I do not know if there has been one single moment where I thought I had made it. Even now, there are nights I wake up thinking about purchase orders, invoices, cash flow, and inventory timing, making sure everything balances. Entrepreneurship does not switch off. The responsibility grows as the business grows. There are milestones, of course.

We are currently on the verge of announcing a significant retail partnership, the kind that brings both pride and a deep exhale. Those moments validate the years of work and risk. But what I have come to understand is that entrepreneurship is not about arriving — it is about climbing. The moment you reach one summit, another appears higher, steeper, more ambitious. Success, for me, has not been a single breakthrough. It has been the quiet realization that I am still here. Still building. Still solving. Still willing to take on the next mountain. And maybe that is the real sign that it is working.

After gaining confidence in the vision, I scaled intentionally, expanding products through community feedback while investing in mentorship, education, and conversations that strengthened and clarified my brand.

Support has played a profound role in my journey, though I do not see it as traditional mentorship. The word mentor can imply hierarchy, as if one person holds all the answers. That has not been my experience. I see it as people walking beside you, partners in growth. Through The Forum, I have both supported others and been supported myself. That dynamic taught me wisdom is shared, not owned. We all bring experience to the table and learn from one another. I also stay connected to former colleagues and leaders from earlier in my career. They are people I can call for perspective when navigating growth, pressure, or big decisions. Sometimes you do not need someone to solve the problem; you just need someone who understands the weight of it. And then there is my Mom. She is my anchor, steady, loving, and always willing to listen.

My advice to aspiring entrepreneurs is simple: make sure you truly love what you are building. This path is hard. There are far more valleys than peaks. If you do not deeply care about what you are doing, it will be very difficult to stay committed when things feel heavy. But then there are the bright moments. A woman shares that a product helped her feel like herself again. Those moments anchor me.”

AERYON ASHLIE, FOUNDER & CEO

AERYON WELLNESS

Author Profile

Helen Siwak, Collaborator: This story is created in collaboration between Helen Siwak and the featured subject. As the founder and publisher of Portfolio.YVR Business & Entrepreneurs Magazine, Helen works closely with entrepreneurs to share their paths of innovation, resilience, and growth. Each story in this series is co-developed through interviews and first-person insights, blending authentic voices with Helen’s editorial expertise to highlight the remarkable individuals shaping British Columbia’s business landscape.